A framework for conducting research on consumer demand for high-value wildlife products in Asia

Managing demand for wildlife products is essential to address the illegal and unsustainable wildlife trade. In certain Asian countries, traditions underpin demand, and the usage of exotic wildlife products, particularly among wealthy consumers, carries minimal societal stigma. To develop effective demand management strategies, research is required to generate insights into consumers and consumption contexts. Yet, collecting reliable data on high-value wildlife consumption remains challenging, as wealthy consumers often lack motivation to participate in such studies. This chapter delves into factors influencing demand, discusses demand reduction approaches, and outlines a framework for conducting research to inform demand management interventions. Drawing from research on consumers of rhino horn and tiger bone in Vietnam, I explore the applicability of this framework to understand demand for other high-value wildlife products in Asia.