Consumer attitudes to health and pleasure - survey data studied by PLSR

Magni Martens; Michael Bom Frøst; Harald Aagaard Martens

Consumer attitudes to health and pleasure - survey data studied by PLSR

Magni Martens, Michael Bom Frøst, Harald Aagaard Martens

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

Originalsprog	Engelsk
Titel	PLS and related methods : Proceedings of the PLS'05 international symposium
Redaktører	T. Aluja, J. Casanovas, V. Esposito Vinzi, A. Morineau, M. Tenenhaus
Antal sider	7
Forlag	SPAD
Publikationsdato	2005
Sider	431-437
Status	Udgivet - 2005
Begivenhed	PLS'05 International Symposium - Barcelona, Spanien Varighed: 7 sep. 2005 → 9 sep. 2005 Konferencens nummer: 4

Konference

Konference	PLS'05 International Symposium
Nummer	4
Land/Område	Spanien
By	Barcelona
Periode	07/09/2005 → 09/09/2005

Emneord

Det tidligere LIFE

Citationsformater

Consumer attitudes to health and pleasure - survey data studied by PLSR. / Martens, Magni; Frøst, Michael Bom; Martens, Harald Aagaard.
PLS and related methods: Proceedings of the PLS'05 international symposium. red. / T. Aluja; J. Casanovas; V. Esposito Vinzi; A. Morineau; M. Tenenhaus. SPAD, 2005. s. 431-437.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

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title = "Consumer attitudes to health and pleasure - survey data studied by PLSR",

keywords = "Former LIFE faculty, PLSR, Jack-knifing, Significance, Effect plot, Consumer, Segmentation, Health, Sensory, Marketing",

author = "Magni Martens and Fr{\o}st, {Michael Bom} and Martens, {Harald Aagaard}",

year = "2005",

language = "English",

pages = "431--437",

editor = "T. Aluja and J. Casanovas and Vinzi, {V. Esposito} and A. Morineau and M. Tenenhaus",

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AU - Frøst, Michael Bom

AU - Martens, Harald Aagaard

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KW - Former LIFE faculty

KW - PLSR

KW - Jack-knifing

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KW - Effect plot

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KW - Segmentation

KW - Health

KW - Sensory

KW - Marketing

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BT - PLS and related methods

A2 - Aluja, T.

A2 - Casanovas, J.

A2 - Vinzi, V. Esposito

A2 - Morineau, A.

A2 - Tenenhaus, M.

PB - SPAD

T2 - PLS'05 International Symposium

Y2 - 7 September 2005 through 9 September 2005

ER -