Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents

Joakim Rehne; Claus Møldrup

doi:10.1057/palgrave.jmm.5050120

Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents

Joakim Rehne, Claus Møldrup

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

4 Citationer (Scopus)

Originalsprog	Engelsk
Tidsskrift	Journal of Medical Marketing (Print Edition)
Vol/bind	8
Sider (fra-til)	31-38
ISSN	1745-7904
DOI	https://doi.org/10.1057/palgrave.jmm.5050120
Status	Udgivet - 2008

Emneord

Det tidligere Farmaceutiske Fakultet

Adgang til dokumentet

10.1057/palgrave.jmm.5050120

Citationsformater

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title = "Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents",

keywords = "Former Faculty of Pharmaceutical Sciences",

author = "Joakim Rehne and Claus M{\o}ldrup",

year = "2008",

doi = "10.1057/palgrave.jmm.5050120",

language = "English",

volume = "8",

pages = "31--38",

journal = "Journal of Medical Marketing (Print Edition)",

issn = "1745-7904",

publisher = "SAGE Publications",

}

TY - JOUR

T1 - Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents

AU - Rehne, Joakim

AU - Møldrup, Claus

PY - 2008

Y1 - 2008

KW - Former Faculty of Pharmaceutical Sciences

U2 - 10.1057/palgrave.jmm.5050120

DO - 10.1057/palgrave.jmm.5050120

M3 - Journal article

SN - 1745-7904

VL - 8

SP - 31

EP - 38

JO - Journal of Medical Marketing (Print Edition)

JF - Journal of Medical Marketing (Print Edition)

ER -