Great expectations: intersecting markets, conflicting temporalities and the difficulty of shaping markets

Lars Esbjerg, Klaus Brønd Laursen, Jakob Vesterlund Olsen

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

2 Downloads (Pure)

Abstract

There is growing interest in how actors can shape markets. Focus has mainly been on how individual firms try to shape markets, while less attention has been devoted to exploring how actors work together to shape markets and why it is sometimes difficult to change existing markets. Based on a study of efforts to shape markets for Danish welfare pork we find that different actors are involved in different markets ruled by conflicting temporalities and time binds, making it difficult to coordinate activities and shape markets where animal welfare is a more important matter of concern. Our findings have implications for research as well as practitioners and policy makers who want to shape markets in the green transition to more sustainable production and consumption practices.
OriginalsprogEngelsk
TidsskriftJournal of Marketing Management
Vol/bind40
Udgave nummer17-18
Sider (fra-til)1740-1770
Antal sider31
ISSN0267-257X
DOI
StatusUdgivet - 2024

Citationsformater