Introduction: Audiovisual content for children and adolescents in Scandinavia

This chapter outlines some of the many recent changes and pressing issues to consider when studying the production, distribution, and reception of audiovisual content for children and adolescents in the current Scandinavian media industries. Building on the work of media scholars Anthony Smith and Roberta Pearson, the chapter addresses five main specificities to consider: medium, national, institutional, technological, and audience specificities, the last being particularly important when thinking about content for a quite specific audience, such as children and young people. The chapter ends by introducing the individual chapters of the book.