Multi-keyword multi-click advertisement option contracts for sponsored search

Bowei Chen, Jun Wang, Ingemar Johansson Cox, Mohan S. Kankanhalli

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

9 Citationer (Scopus)

Originalsprog	Engelsk
Artikelnummer	5
Tidsskrift	ACM Transactions on Intelligent Systems and Technology
Vol/bind	7
Udgave nummer	1
Antal sider	29
ISSN	2157-6904
DOI	https://doi.org/10.1145/2743027
Status	Udgivet - 2015

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title = "Multi-keyword multi-click advertisement option contracts for sponsored search",

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