Towards the engagement economy: Interconnected processes of commodification on YouTube

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@article{6cf514bb2b934c82a6bdc917aeb32d66,

title = "Towards the engagement economy: Interconnected processes of commodification on YouTube",

author = "Jacob {\O}rmen and Andreas Gregersen",

year = "2023",

doi = "10.1177/01634437221111951",

language = "English",

volume = "45",

pages = "225–245",

journal = "Media, Culture & Society",

issn = "0163-4437",

publisher = "SAGE Publications",

number = "2",

}