I work as an Associate Professor in consumer behaviour at the Department of Food Science in the section for Design and Consumer Behaviour. I conduct research and teach within human behaviour, primarily based on behavioural psychology and with a focus on food and product choices, most often with children as the target group. I work to understand and change taste preferences and eating habits in a healthier and more sustainable direction. I work very close to practice and often with a focus on everyday implementation, e.g. in families, daycare centers, schools and workplaces. I often work with nudging, behavioural design and choice architecture and also investigate how contextual factors influence both our choices of food and the quantities consumed.

I teach and mentor students at all academic levels.

I am Head of Section for the Design and Consumer Behavior section. The section consists of 2 research groups and approximately 50 employees. In that role, I coordinate research, fundraising, communication and teaching with researchers, teachers and technical/administrative staff.

For a number of years I have been Head of Studies and later Deputy Head of Department (for teaching). In these roles, I worked with both operation and development of the department's courses and educations, including strategy, recruitment, employer collaboration etc. I have also served as a trade union representative for a longer period of time.

• Sensory Science
• Consumer Psychology
• Food Choice and Acceptance
• Taste Learning
• Children's Food Preferences

Academic background

2022: Master in Business Administration (MBA). Henley Business School, University of Reading. Area of specialization: Talent development, retention, and employee engagement in public vs private high-performance organisations.

2011: PhD in Sensory Science. University of Copenhagen. Area of specialization: Human eating behaviour and consumer psychology. PhD thesis: Development of children’s preferences for healthy foods.

2007: MSc in Biology & Exercise and Sports Science. University of Southern Denmark, and University of Copenhagen. Area of specialization: Psychophysiology.

2005: BSc in Biology. University of Southern Denmark. Area of specialization: Human toxicology.

Employment

2014 – current: Associate Professor (2014-), Deputy Head of Department for teaching (2019-2023), and Head of Section (2021-2022, 2023-), University of Copenhagen, FOOD, Section for Design and Consumer behaviour.                                                   

2013-2014: Assistant professor, University of Copenhagen, FOOD, Section for Sensory and Consumer Science.                                                

2011-2012: Postdoc, University of Copenhagen, Department of Food Science, Section for Sensory Science.                                                       

2007-2011: PhD student, University of Copenhagen, Department of Food Science, Section for Sensory Science.                                                      

2007: Research assistant (part-time), Lund Hospital (Sweden), Department of Environmental and Occupational Medicine.                    

Reviewer tasks

I routineously review papers for the following journals:

• Appetite
• Journal of Food and Nutritional Disorders
• Food Quality and Preference
• Physiology and Behavior
• Nutrition Journal

• Danish
• English
• German (basic)
• French (tourist level)

• Determinants of Food Consumption (MSc course).
• Supervision within Sensory and Consumer Science (BSc theses, MSc theses, and projects outside of scope).