Current research

I am currently PI of a horizon Europe-funded project (2023-2026) on Social Media Narratives: Addressing Extremism in Middle-Age. It addresses the pressing concern of conspiracy theories, misinformation, and extremism proliferating online, particularly targeting middle-aged individuals (45-65), who are both susceptible to extremist narratives and influential as decision-makers. In SMIDGE, I am also WP lead of a workpackage on extremism, conspiracy theories and misinformation on social media and the role of technologies on the spread of this content online. SMIDGE consists of 8 partner institutions in seven countries. Follow updates on smidgeproject dot eu 

Primary fields of research

• Fan studies
• Participatory culture
• Fan culture and activism on social media
• Political fandom 
• Extremism and social media
• Conspiracy theories
• Misinformation
• Social media
• Platform studies
• Mediatization 
• Play and media
• Religion and media
• Ageing and media

Teaching

Teaching media studies in the Danish degree at Nordic Studies and linguistics. Teaching a postgraduate course on The New Extremism on Social Media, spring 2025. 

Supervision of BA-projects and Postgrad-thesis at NorS. 

PhD-supervisor: 

2024-2027: Katrine Pedersen: Ideologisk grooming: ansvarets økologi mellem ekstreme influencers, platforme og danske børn

2022 Supervisor for Welmoed Wageneer, PhD-Studient at University of Groningen. Guest reserachers at NorS, UCPH, October-December

2022 Supervisor for Aurelio D’Amore, PhD-Student at University of Palermo. Guest researcher at NorS, University of Copenhagen, May-August.

2019- 2022 PhD-supervisor for Freja Sørine Adler Berg. PhD-project: Independent podcasting and digital listening communities.

CV

Employment

2021 Associate Professor in Media Studies at University of Copenhagen, Nordic Studies and Linguistics, Faculty of Humanities

2017 Associate Professor in Media Studies at University of Southern Denmark Media Science, Department of Cultural Studies, Faculty of humanities.

2014-16 Postdoc, MCC, University of Copenhagen. Research project: Ageing and old age in the media and elderly people’s media use. Head of research: Associate Professor Christa Lykke Christensen.

2013- Assistant Professor, Media Studies, University of Southern Denmark. Media Science, Department of Cultural Studies, Faculty of humanities.

2013  External lecturer, MCC, University of Copenhagen.

2012 Research assistant, MCC, University of Copenhagen.

2007-2012 PhD-scholar. MCC, University of Copenhagen. Maternity leave from February 2008 to December 2008.

2006-07 Koncern TV. Liebhaverne, TV2. And programme development on a programme about young entrepreneurs.

2006 Metronome Productions. Casting, Quiz Direkte, TV2.

2006 Koppelcom. Head of production planning, DSB conflict handling video

2005 Koncern TV. Casting, research and script writer, Liebhaverne, TV2, Koncern TV. Casting, research and script writer, Wife Swap, TV3.

2004 Koncern TV. Casting, research and script writer Wife Swap, TV3. Vind over hverdagen, TV2.

Committees and boards

 2004 Review committee member for an Associate Professor in Textual media at University of Aarhus, Denmark.

2022-26 Study programme reviewer for Media and Communication Studies at University of Bergen, Norway. 

2021 Member of the review committee for a ph.d. scholarship at NorS, UCPH.

2020 Hiring committee member for assistant professorship, associate professorship at Department of Cultural Studies, SDU.

2019 Member of BFI expert panel (faggruppe 10) on media and communication

2019  Chair of the review board for PhD-defence by Thomas Enemark Lundtofte.

2018 Review board and hiring committee for PhD-fellowship at Department of Cultural Studies, SDU. 

2018 Hiring committee for PhD-fellowship as part of research group on digital e-mail consultations (PI Anette Grønning)

Grants and research funding

2022 Horizon Europe, 21 mio. DKR (2.795.000 EUR), 530,274.63 EUR for NorS, UCPH.  Consortium manager (PI) and WP-leader. Research project: Social media narratives: Addressing extremism in middle age, 2023-2026.

2013-2016 Co-recipient of research funding from The Velux Foundation. Research project: Ageing and old age in the media and elderly people’s media use. 6.5 mio. dkr. Head of research: Associate Professor Christa Lykke Christensen. Participants: Professor Anne Jerslev, Director of TWG Christine Swane, Postdoc Anne Leonora Blaakilde, Postdoc Cecilie Givskov og Postdoc Line Nybro Petersen

2010 Recipient of a travel grant from Nordic Network on Mediatization of Religion and Culture 12.000 dkr. For participation in CMRC (International Conference on Media, Religion and Culture) in Toronto, Canada.

2010 Recipient of FMKJ’s travel grant 15.000 dkr. For participation in ICA (International Communication Association), Singapore.