I study the role of media in everyday life and in broader societal processes and contexts. My focus is on digital tracking and datafication. My research includes the following topics:

• self-tracking across personal, work and institutional domains of everyday life

• methodological development in digital media research

• datafication and automated decision-making, specifically personal data protection in a regulatory and ethical perspective

• sociological media and communication theory.

My work addresses the meanings and implications of digital tracking and data-driven decisions for humans and societies. I aim to develop media and communication research on digital tracking and datafication, and my research is anchored in the following projects.

Datafied Living. I lead a team of researchers in empirically studying how people experience self-tracking and other actors' tracking of them across personal, work and institutional contexts in Denmark. Our research comprises extensive and longitudinal fieldwork with users and organisations, as well as research on the infrastructures underpinning digital tracking, datafication and automated decision-making based on citizen data. This research is funded by The Independent Research Fund Denmark, 2020-2024 and an ERC Starting Grant, 2021-2025.

Automating Welfare. I lead the Danish team of an international comparative study of how automated decision-making in the public sector can be made to support human flourishing in EU. The project is funded by CHANSE.

Platform Intelligence in news. This R&D project explores how AI-systems can be used in news media, focusing on assessing the implications of recommender systems on news content and consumption. The project is funded by the Innovation Fund Denmark, 2020-2023.

I teach and supervise Communication and IT-related topics, working with students at the BA, MA and PhD levels on:

• Empirical methodologies
• Media and communication theory
• Media reception and user studies
• Social media and networked communication
• Organisational communication

Employment

2024- Professor of digital communication, UCPH

2022- Founder and Director of Center for Tracking & Society

2013-2023 Associate professor in Communication and it, University of Copenhagen

2011-2013 Assistant professor in Communication and it, University of Copenhagen

Education

2011 PhD in Media Studies, Department of Information and Media Studies, Aarhus University

2009 MA in Media Studies, Department of Information and Media Studies, Aarhus University

2007 MA Studies, Department of Sociology, University of Washington, US