Primary fields of research

I am interested in how sport and exercise interacts with politics, public health, business and mass media. Often with a organizational perspective I explore diverse topics such as international anti-doping policy, sponsorships, sport scandals, cycling, and exercise as a means of work place health promotion.   

Knowledge of languages

Teaching

Lecturer and course responsible: Theory 2 (Master) and Sport and Movement Culture (BA). Also lecturing at the elective BA-course om methods (together with Glen Nielsen). 

I am a member of the Study Board (2025-28). 

Current research

I am engaged in two major research stream: 

* Exercise as a means of workplace health promotion

* Social and cultural aspects of cycling

In addition, I am engaged in theoretically oriented projects about irony, euphoria, power, scandals, and the methodology of discourse analysis. 

I serve at the editorial board of the following journals: European Sport Management Quarterly, International Journal of Sport Policy and Politics, and the International Journal of Sport Communication. I am a member of the International Sociology of Sport Association (ISSA) and the European Association for Sport Management (EASM).  

Until the end of 2025 I served as the Head of the Section Sport, Individual & Society. 

CV

1999-2005: Sport Studies, University of Copenhagen. Master Thesis about discourses on Danish road cycling and doping in the period between 1996 and 1999.

2002 to 2003: Studies at Dept. of Sociology, University of Copenhagen.

2006-2009: PhD. scholar, University of Copenhagen

Summer 2007: Receiver of ISSA´s Graduate Paper Award.

2010: Post doc, University of Copenhagen

2011-2013: Assistant professor, Department of Leadership & Corporate Strategy, University of Southern Denmark. 

2013 - 2020: Associate professor, Department of Leadership & Corporate Strategy (2013-2015) and Department of Marketing & Management (2016-2020), University of Southern Denmark.