赞助的商业性增长

Translated title of the contribution: The Commercial Growth of Sponsorship

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Translated title of the contribution	The Commercial Growth of Sponsorship
Original language	Chinese
Title of host publication	When Sport Meets Business : Capabilities, Challenges, Critiques
Editors	Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen
Number of pages	18
Place of Publication	Beijing
Publisher	Beijing Standway Books Co.
Publication date	2018
Pages	83-100
Chapter	6
Publication status	Published - 2018
Externally published	Yes

Library access?

@inbook{271ea0317cb04972bc7ac793e084f884,

title = "赞助的商业性增长",

author = "Thorsten Dum and Ulrik Wagner",

note = "(Ekstern)",

year = "2018",

language = "Kinesisk",

pages = "83--100",

editor = "Ulrik Wagner and Storm, {Rasmus K.} and Klaus Nielsen",

booktitle = "When Sport Meets Business",

publisher = "Beijing Standway Books Co. ",

}