Consumer attitudes to health and pleasure - survey data studied by PLSR

Magni Martens; Michael Bom Frøst; Harald Aagaard Martens

Consumer attitudes to health and pleasure - survey data studied by PLSR

Magni Martens, Michael Bom Frøst, Harald Aagaard Martens

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	PLS and related methods : Proceedings of the PLS'05 international symposium
Editors	T. Aluja, J. Casanovas, V. Esposito Vinzi, A. Morineau, M. Tenenhaus
Number of pages	7
Publisher	SPAD
Publication date	2005
Pages	431-437
Publication status	Published - 2005
Event	PLS'05 International Symposium - Barcelona, Spain Duration: 7 Sep 2005 → 9 Sep 2005 Conference number: 4

Conference

Conference	PLS'05 International Symposium
Number	4
Country/Territory	Spain
City	Barcelona
Period	07/09/2005 → 09/09/2005

Keywords

Former LIFE faculty
PLSR
Jack-knifing
Significance
Effect plot
Consumer
Segmentation
Health
Sensory
Marketing

Cite this

Consumer attitudes to health and pleasure - survey data studied by PLSR. / Martens, Magni; Frøst, Michael Bom; Martens, Harald Aagaard.

PLS and related methods: Proceedings of the PLS'05 international symposium. ed. / T. Aluja; J. Casanovas; V. Esposito Vinzi; A. Morineau; M. Tenenhaus. SPAD, 2005. p. 431-437.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

@inproceedings{c5543ac0a1bf11ddb6ae000ea68e967b,

title = "Consumer attitudes to health and pleasure - survey data studied by PLSR",

keywords = "Former LIFE faculty, PLSR, Jack-knifing, Significance, Effect plot, Consumer, Segmentation, Health, Sensory, Marketing",

author = "Magni Martens and Fr{\o}st, {Michael Bom} and Martens, {Harald Aagaard}",

year = "2005",

language = "English",

pages = "431--437",

editor = "T. Aluja and J. Casanovas and Vinzi, {V. Esposito} and A. Morineau and M. Tenenhaus",

booktitle = "PLS and related methods",

publisher = "SPAD",

note = "null ; Conference date: 07-09-2005 Through 09-09-2005",

}

TY - GEN

T1 - Consumer attitudes to health and pleasure - survey data studied by PLSR

AU - Martens, Magni

AU - Frøst, Michael Bom

AU - Martens, Harald Aagaard

N1 - Conference code: 4

PY - 2005

Y1 - 2005

KW - Former LIFE faculty

KW - PLSR

KW - Jack-knifing

KW - Significance

KW - Effect plot

KW - Consumer

KW - Segmentation

KW - Health

KW - Sensory

KW - Marketing

M3 - Article in proceedings

SP - 431

EP - 437

BT - PLS and related methods

A2 - Aluja, T.

A2 - Casanovas, J.

A2 - Vinzi, V. Esposito

A2 - Morineau, A.

A2 - Tenenhaus, M.

PB - SPAD

Y2 - 7 September 2005 through 9 September 2005

ER -