Abstract
This chapter investigates the production strategies of the Danish Broadcasting Corporation (DR) when making live action fiction for its children’s channel and brand DR Ramasjang, targeting pre-schoolers. Based on a case study of the serial Oda Omvendt [Oda Upside Down], the chapter begins by discussing the reasons behind DR’s decision to produce more national live action fiction for the youngest audience members. Following this, the case study of Oda Upside Down demonstrates how the commissioning, writing, and production of the series can be regarded as the result of clear institutional strategies for working with talent development, with notions of affordable volume fiction, and with portable brand characters.
Original language | English |
---|---|
Title of host publication | Audiovisual Content for Children and Adolescents in Scandinavia : Production, Distribution, and Reception in a Multiplatform Era |
Editors | Pia Majbritt Jensen, Eva Novrup Redvall, Christa Lykke Christensen |
Number of pages | 18 |
Place of Publication | Gothenburg |
Publisher | Nordicom |
Publication date | 2023 |
Pages | 61-78 |
Chapter | 4 |
ISBN (Print) | 9789188855800 |
ISBN (Electronic) | 9789188855817, 9789188855855 |
DOIs | |
Publication status | Published - 2023 |