Abstract
One of the most important issues regarding survey research is the design of questionnaires. Its correct definition constitutes an essential point in the process of obtaining valid, reliable and quality data. For this reason, it is necessary to pay full attention to aspects such as wording or questions and answers order. A split-ballot experiment was conducted to test the hypotheses that slight changes in wording, question placement on the questionnaire and reading of answers could have in the results of a political survey. The results show that some variables were especially sensitive to a variation of placement on the questionnaire and changes in the order in which the answers were read. At the same time, a different wording of the same concept did not show significant differences.
| Translated title of the contribution | Effects of changing the order of variables and response categories in the results of a political survey |
|---|---|
| Original language | Spanish |
| Journal | Metodología de Encuestas |
| Volume | 12 |
| Issue number | 12 |
| Pages (from-to) | 7-27 |
| Number of pages | 21 |
| ISSN | 1575-7803 |
| Publication status | Published - 2010 |
| Externally published | Yes |
Keywords
- Faculty of Social Sciences
- Questionnaire design
- Questionnaire development
- Questionnaire survey
- Bias correction
- bias
- split ballot experiment
- methods and methodology
- quantitative analysis