Abstract
We investigate heterogeneity in how consumers react to health-related media information. Our specific focus is on news relating to fish and the consumption of different types of fish. We specify a dynamic empirical model that allows for pervasive heterogeneity in all basic parameters of consumer behavior, as well as in how consumers react to information. We estimate the model using a unique household panel tracking consumption, prices, news stories, and media habits over 24 quarters. We find that only 16% of consumers react to news that is specific to fatty fish. These consumers have a large reaction to such news, with a modest initial over-reaction. Furthermore, these consumers are also more attentive to general media information about the healthiness of fish,
| Original language | English |
|---|---|
| Journal | American Journal of Agricultural Economics |
| Volume | 101 |
| Issue number | 2 |
| Pages (from-to) | 579–599 |
| Number of pages | 21 |
| ISSN | 0002-9092 |
| DOIs | |
| Publication status | Published - 2019 |