Is embedding entailed in consumer valuation of food safety characteristics?

Morten Raun Mørkbak, Tove Christensen, Dorte Gyrd-Hansen, Søren Bøye Olsen

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    8 Citations (Scopus)

    Abstract

    Consumers' preferences for food safety characteristics are investigated with a particular focus on the existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. We conduct between-attribute external tests for embedding in two choice experiments concerning the value of food safety attributes in minced pork and chicken breasts. We find no evidence of embedding neither when using food safety attributes that are not close substitutes and which exhibit both private and public good characteristics, nor when using food safety attributes that are closer substitutes and which have primarily private good characteristics.
    Original languageEnglish
    JournalEuropean Review of Agricultural Economics
    Volume38
    Issue number4
    Pages (from-to)587-607
    Number of pages21
    ISSN0165-1587
    DOIs
    Publication statusPublished - 2011

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