Seaweed as food – Attitudes and preferences among Swedish consumers: A pilot study

K. Wendin; I. Undeland

doi:10.1016/j.ijgfs.2020.100265

Seaweed as food – Attitudes and preferences among Swedish consumers: A pilot study

K. Wendin, I. Undeland

Design and Consumer Behavior

Research output: Contribution to journal › Journal article › Research › peer-review

47 Citations (Scopus)

26 Downloads (Pure)

Abstract

The demand for vegetarian food is increasing and seaweeds are promising raw materials with interesting nutritional and sensory profiles. The aim of this study was to investigate the attitudes and preferences of Swedish consumers regarding seaweed as food and study differences and similarities between different consumer groups. Data from 120 adult consumers showed an overall positive attitude. More young men than women preferred seaweeds in snack products and fast food. Products containing seaweed should preferably be bought in a food store and eaten at home or in a restaurant. The most popular serving alternatives were in snacks, bread and dishes.

Original language	English
Article number	100265
Journal	International Journal of Gastronomy and Food Science
Volume	22
Number of pages	4
ISSN	1878-450X
DOIs	https://doi.org/10.1016/j.ijgfs.2020.100265
Publication status	Published - 2020

Keywords

Attitudes
Consumers
Food
Preferences
Seaweeds
Survey

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10.1016/j.ijgfs.2020.100265Licence: CC BY

Seaweed as food – Attitudes and preferences among Swedish consumersFinal published version, 362 KBLicence: CC BY

Cite this

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AB - The demand for vegetarian food is increasing and seaweeds are promising raw materials with interesting nutritional and sensory profiles. The aim of this study was to investigate the attitudes and preferences of Swedish consumers regarding seaweed as food and study differences and similarities between different consumer groups. Data from 120 adult consumers showed an overall positive attitude. More young men than women preferred seaweeds in snack products and fast food. Products containing seaweed should preferably be bought in a food store and eaten at home or in a restaurant. The most popular serving alternatives were in snacks, bread and dishes.

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KW - Consumers

KW - Food

KW - Preferences

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KW - Survey

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