The commercial growth of sponsorship

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	When Sport Meets Business : Capabilities, Challenges, Critiques
Editors	Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen
Number of pages	17
Place of Publication	London
Publisher	SAGE Publications
Publication date	2017
Pages	75-91
Chapter	6
ISBN (Print)	9781473948051
Publication status	Published - 2017
Externally published	Yes

Cite this

@inbook{eda2322fd0e84b8cac328ae1758a0843,

title = "The commercial growth of sponsorship",

author = "Thorsten Dum and Ulrik Wagner",

note = "(Ekstern)",

year = "2017",

language = "English",

isbn = "9781473948051",

pages = "75--91",

editor = "Ulrik Wagner and Storm, {Rasmus K.} and Nielsen, {Klaus }",

booktitle = "When Sport Meets Business",

publisher = "SAGE Publications",

address = "United States",

}