TY - JOUR
T1 - Visualising old age. Photographs of older people on the website of the DaneAge Association for older people
AU - Christensen, Christa Lykke
PY - 2019/11/6
Y1 - 2019/11/6
N2 - This article studies how the Danish advocacy group for older people, Ældre Sagen (the DaneAge Association, or DAA), of which around 46 per cent of all Danes over the age of 65 are members, visually represents older people. The study gains theoretical inspiration from media and cultural-gerontological theories concerning the cultural influence of media representations of older people, and the connected perceptions of what it means to be and to grow old. The study is based on an analysis of a sample of 59 photographs that appeared on DAA’s website in the period 2016−2018. The results indicate a dominant visual representation of older people as happy, socially involved and extroverted, while representations of older people as weak, introverted and alone constitute a minority. In conclusion, the organisation visually promote a positive image of older people, at the same time as they represent them as excluded from other age groups and from culture and society in general.
AB - This article studies how the Danish advocacy group for older people, Ældre Sagen (the DaneAge Association, or DAA), of which around 46 per cent of all Danes over the age of 65 are members, visually represents older people. The study gains theoretical inspiration from media and cultural-gerontological theories concerning the cultural influence of media representations of older people, and the connected perceptions of what it means to be and to grow old. The study is based on an analysis of a sample of 59 photographs that appeared on DAA’s website in the period 2016−2018. The results indicate a dominant visual representation of older people as happy, socially involved and extroverted, while representations of older people as weak, introverted and alone constitute a minority. In conclusion, the organisation visually promote a positive image of older people, at the same time as they represent them as excluded from other age groups and from culture and society in general.
KW - Faculty of Humanities
KW - Older people
KW - Third age
KW - Photography
KW - Visual representation
KW - Organisational communication
KW - Older people
KW - Third age
KW - Photography
KW - Visual representation
KW - Organisational communication
U2 - 10.2478/nor-2019-0036
DO - 10.2478/nor-2019-0036
M3 - Journal article
VL - 40
SP - 111
EP - 127
JO - N O R D I C O M Review
JF - N O R D I C O M Review
SN - 1403-1108
IS - 2
ER -